The Podium, the Pulpit, and the Republicans, by Frederick Stecker

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The Podium, the Pulpit, and the Republicans: How Presidential Candidates Use Religious Language in American Political Debate
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Frederick Stecker
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Month and Year of Publication
July, 2011 / Paperback June, 2015
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51uXkegjvxL._AC_US160The author examined political debates and speeches of both parties for their nuanced language and discovered to a statistically significant degree that Republicans employ authoritarian language (and stealth religious language) to convey judgment. Democrats, however, employ collaborative language (and nurturant language of forgiveness and love) to provide an alternative solution to governmental leadership. Since the brain can only accept five seconds of political language per day (a chief function of the brain is to eliminate extraneous information), Republicans tap into primitive emotions of survival (fight-flight) to cement their message in advertisements, speeches and debates.
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Frederick “Rick” Stecker