Archives for February 2012

Episcopal Church launches new iPad app: Wayfarer

First issue features the story of Kivalina, AK

The Episcopal Church Office of Communication has launched its first iPad app, Wayfarer.

Available as a free, quarterly iPad app downloadable at iTunes, all the content can also be viewed in an Internet browser here or http://WayfarerStories.com.

“Wayfarer features compelling stories told through video, photographs and words,” noted Lynette Wilson, Wayfarer producer.

Wilson, who is also an editor/reporter for Episcopal News Service, addressed the appropriateness of the name. “We chose to name the app Wayfarer because we intend to tell a wide spectrum of stories about people, possibilities and action across a broad landscape,” she said.

“This is an exciting moment – it represents our entry into mobile content, appealing both to Episcopal and broader audiences,” noted Anne Rudig, Director of Episcopal Church Office of Communication. “As the title suggests, each issue of Wayfarer has been shot in a different far-flung location.”

Kivalina

The first issue is Kivalina, which chronicles the story of Indigenous Alaskans faced with having to move their entire village to higher ground because of rising sea temperatures.

Wilson and two cinematographers, Cristina Valdivieso and Jon Connor, spent a week in Kivalina, AK, an island village some 80 miles above the Arctic Circle, reporting on and documenting the impact of climate change on this indigenous community.

Kivalina unfolds over nine chapters, covering whaling, indigenous beliefs, village life and the village’s potential relocation.

In the coming months, Wayfarer will release an issue on four Episcopal nuns, who had no previous farming experience and planted an organic garden in a move toward food self-sustainability.

Wayfarer, along with Episcopal News Service, are part of the Episcopal Digital Network, a digital publication network that delivers news and feature stories to church leaders, members and general audiences.

Follow on Twitter @WayfarerStories

Wayfarerhttp://WayfarerStories.com

iPad apphttp://itunes.apple.com/us/app/wayfarer/id465079051?mt=8&ls=

Wayfarer promotes app launch with pre-roll spot

STRATEGY: Wayfarer’s marketing goal for launch is to drive traffic to its microsite and then on to the App Store, where the iPad app can be downloaded for free. The spot is a montage from the first three issues, and features dramatic footage ranging from Alaska to the Florida Keys. The copy writing and voice-over suggest a resilient narrative of human survival in the face of personal and environmental collapse. The spot ends with the Wayfarer logo, a URL and the app store logo.

MEDIA: Online, pre-roll and on Facebook.

THE CREATIVE:

CREDITS:
Property: Wayfarer / Episcopal Digital Network
Editor / Writer: Lynette Wilson

Flight: February 15-29, 2012 on the YuMe video ad network

Spot: “Wayfarer App Launch”
Director: Mike Collins
Executive Producer: Anne Rudig
Producer: Jake Dell
Editor / Colorist: Nick Greene
Copywriter: Lynette Wilson
Cinematographer: Cristina Valdivieso
Cinematographer: Jon Connor
Cinematographer: Geoff Fienberg
Cinematographer: Mike Collins

Voice Over: Jessica Bettini
Recorded At: Real Recording, Inc.
Audio Engineer: Questar Welsh
Music: Bradford Nyght, “Pantheon 7”

Shot on the Canon 5Dmk2. Edited in Final Cut Studio. Color Graded with Magic Bullet.

ABOUT WAYFARER:
Wayfarer takes its audience to where the action is by telling real, raw, true grit stories of people – individuals and groups – who have turned problems into possibilities and ideas into action. Innovative, committed people who have stood up to the establishment and the old economy and through hard work and creativity have changed their lives, the lives of others and strengthened communities.

Episcopal Digital Network syndicates clergy calls, lay jobs and church events

Free, self-service boards are a popular site attraction

The Episcopal Digital Network published RSS feeds for its popular free job and event boards today.

Three feeds were published, one for events and two separate feeds for clergy calls and lay jobs.

“We’re hoping that a lot of dioceses and parishes will start syndicating our feed of upcoming events and position openings on their websites,” said Jake Dell, Senior Manager, Digital Marketing and Advertising.

The Episcopal Digital Network is an ad-supported media network operated by the Episcopal Church. Episcopal Digital Network has a current reach of 125,000 monthly online page views, 33,147 unique monthly online visitors and 11,000 opt-in e-newsletter subscribers.

More information about RSS including links to the feeds can be found here.

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Contact: 
The Rev. Jake Dell
(212) 716-6264
jdell@episcopalchurch.org